Sneha Banerjee is an engineer turned journalist. Her first gig in journalism was with Reuters News in Bangalore, where she covered the U.S. and Canadian equity market. Post Reuters, she moved to Entrepreneur Magazine's India Edition where she steered the startup and technology coverage in South. Having interacted with folks in the PR and media industry, both in India and the West, she believes that it's extremely important to efficiently use digital media tools and collaborate with the right minds in the industry to stay relevant in the media and journalism.
Must know for Entrepreneurs before approaching a journalist and the importance on why Entrepreneurs must differentiate between PRs and Journalists.